The foremost inspiration is to think outside the box of orientation cliches for jewelry because we accept jewelry is not biased. We have also felt that there is are absence of regard for men's jewelry, especially for the guys who love fashion and accessories, generally rings. We also approach with the conviction that men deserve the chance to express themselves, their style, and distinction through accessories, just like women do. It is the principal reason we have made a men's ring collection that exhibits the diverse preferences of men.